Webinar: From Files to Timelines — How TAMS is Rewiring Live Media Workflows
Tuesday, June 23rd at 3pm UTC
Join LucidLink, AWS and Mavis on 23 June at 3pm UTC for a candid conversation on what happens when media becomes time-addressable instead of file-based.
We’ll cover:
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What TAMS actually is — and what changes for live/fast-turnaround workflows
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Why it matters now for sports, news & live events
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The honest trade-offs — complexity, interop conventions & what TAMS doesn’t solve
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How the ecosystem (NLEs, MAMs, AI tooling) closes the loop
Speakers: Alex Ferris (LucidLink), Chris Swan (AWS), Patrick Holroyd (Mavis)